Definitions - key human resource and management terms

As a regular writer of Articles and Newsletters, Derek Stockley comments on and/or explains key human resource and management issues. To aid understanding, Derek often defines the main terms being used. This page contains these definitions and links to the articles that further explain them. Often the article will contain a useful hint or technique that will help improve individual and business performance.

Derek Stockley is a training, learning and performance consultant based in Melbourne, Australia.

Employee Engagement Definition

I define employee engagement as:

The extent that an employee believes in the mission, purpose and values of an organisation and demonstrates that commitment through their actions as an employee and their attitude towards the employer and customers. Employee engagement is high when the statements and conversations held reflect a natural enthusiasm for the company, its employees and the products or services provided. (Derek Stockley 2005)

Additional information that explains the definition:

Are you or your employees engaged with your organisation? - explores the growing importance of the employee engagement process.

Employee engagement and organisational pride - employee engagement and organisational pride are discussed. Employee engagement is also defined.

Branding and Internal Branding Definitions

Branding

I define brand in this way:

For a product, service or company, brand is the image portrayed and accepted in the market place - it is a combination of the identity achieved, the recognition gained and how people react physically and emotionally to what the product, service or company represents.

The brand informs prospective customers and customers of your value proposition and distinguishes you from your competitors. The brand should be consistent with what is delivered. It should be unique, memorable and distinctive.(Derek Stockley 2006)

Internal branding

I define internal branding as:

A conscious and planned process undertaken within the organisation to align staff and business processes with the brand identity and values. It a focused strategy and process that aligns employee understanding and behaviour to the promises and values of the brand.(Derek Stockley 2006)

Additional information that explains the definitions:

The importance of internal branding to support exceptional customer service is growing - identifies the growing importance of internal branding. The relationship to successful change programs promoting a positive culture and climate for organisations is also explained.

Training, Learning and E-learning

E-learning

There may be other definitions, but I define e-learning (also called elearning or eLearning) as:

The delivery of a learning, training or education program by electronic means. E-learning involves the use of a computer or electronic device (e.g. a mobile phone) in some way to provide training, educational or learning material. (Derek Stockley 2003)

For a fuller explanation, see:

E-learning Definition - a definition and explanation of elearning. For more information about e-learning, see: E-journey on E-learning .

Blended learning

Blended learning (also called hybrid learning) is the term used to describe learning or training events or activities where e-learning, in its various forms, is combined with more traditional forms of training such as "class room" training.

The newsletter section of this website has over 80 articles which is divided into the following sections: Employee Engagement, Customer Service, Business Systems, Communication, Human Resource Management, Management, Marketing, Motivation and Leadership, Personal Development, Time Management and Training. Each article is designed to be short, succinct and worthwhile. Most are suitable for aspiring or existing team leaders, managers, specialists, etc. in SME’s, business, government or non-profit organisations.

If you require consulting assistance, or telephone or write to Derek Stockley at Contact Details.

For information about clients and testimonials, see clients and testimonials.

Derek conducts public and private training programs.

Public courses are shown at: Melbourne Public Training Courses.

If you have four or less people to be trained, see: On-Demand Training Explanation or to obtain a quote or register your interest, see: On-Demand Training Registration.

If you are interested in organising an inhouse training program for your company or organisation, see: Inhouse Training Explanation or to make an enquiry, select: Inhouse Training Enquiry.

If you require consulting assistance, or telephone or write to Derek Stockley at Contact Details.