Email marketing was making a comeback in 2017

Marketers are under a lot of pressure to recognize the newest trends. Although I support innovation and pursuing new ideas, I must correct the tried-and-true for the impressive and flashy. It’s also possible to score oldness’ by embracing newness. However, this is true in marketing as well as in life.

Although the marketing brilliance of Instagram and Facebook has attracted more attention in recent years, email has quietly grown its influence and is playing a more significant role in helping businesses succeed.

If I had to choose between these digital marketing tools, I would bet on email marketing for at least 2017. Although social media is full of potential, as with any 20-something, email marketing has the advantage of decades of experience and has learned many lessons. It can function in its digital environment very well.

How does email compare to social media?

This last-generation way of generating leads has stayed the same. No matter how addictive Facebook is or how beautiful Pinterest maybe, something is just as crucial about old-fashioned email. It’s not possible to capture in social media. This feat is at least yet to be possible. MailMunch surveyed internet marketers last year and found that 60% believed email outperformed other media.

These are subjective numbers. The performance and user stats make the picture even more apparent.

An email has 2.6 Billion users, compared to Facebook’s 1 billion and Twitter’s 313 M.

58% of people check email. First, 11% check Facebook, and 2% go to Twitter.

This is more important than making it a popularity contest. Average email click-through rates are 3.57%. They are.07% for Facebook and.03% for Twitter.

Email leads to more conversions. An average of 66% of users purchase after receiving email messages, compared to 20% for Facebook and 6% on Twitter.

It also has a higher ROI than social media at 15% – 21% on average.

It is also much easier to use email. It is easier to build an email list than to prime your social media accounts for new followers constantly. Paid ads on social media may change this.

Why email may become even more important this year

Social media is no longer the honeymoon. However, this doesn’t mean social media is dead. This is just a sign that perceptions are changing.

The girlfriend is now the wife. The relationship is more predictable and less spontaneous. Social media used to be more exciting and new. Marketers are less distracted by the rush and more focused on the metrics.

Digital marketers are beginning to pay attention to the data. Email is by far more effective than any other medium. Brands and users are starting to question social media’s direction.

Joe Pulizzi, the founder of Content Marketing Institute, said that some significant social media users are becoming frustrated by all the algorithm changes social media channels have made to accommodate the shift towards paid advertising.

Paid ads were a major trend in 2016. This was reflected in revenue growth and paid advertising. This allows brands to spend less time on social networks and use paid promotions to increase brand recognition. However, it reduces the freedom and dynamism of this medium is well-known.

Major media players such as The Washington Post or The New York Times have been putting effort into their e-newsletters. The Post currently has 75. The Times employs 12 people to create email newsletters. A study by the Content Marketing Institute found that email was rated by 91% of respondents as their most efficient content distribution channel.

Why email?

It begs the obvious question: Why has email survived? It is easy to see email usage as needing to be more saturated. Overflowing inboxes is a common problem in modern times. We all clean out our inboxes and then sigh at the useless messages. Who would want to receive their favorite brand’s latest news along with their work email? The reality is that email is functional and is now a part of our digital lives.

Consumers can now check their email on smartphones while waiting for their soy latte at work. It’s just as easy as browsing Facebook. Email continues to be the preferred method of communication for all ages, even millennials. Professionals are more inclined to have a private conversation via email than on Facebook or Twitter. Email is more personal.