Search Engine Optimisation Consulting (Melbourne, Victoria, Australia)

Are you ready for search optimisation and marketing?

Many businesses have a website which is not attracting the expected traffic and site visitors.

These websites may not have been optimised for search engine and marketing purposes.

If :

You are currently responsible for a website and you want to increase your "presence" and/or "ranking" in the major search engines (Google,Yahoo!, MSN, etc.) and/or site visitor traffic generally.

You are looking for search engine optimisation and marketing consulting assistance to achieve higher rankings in search engines or to obtain better results from a PPC (pay per click) marketing campaign.

You are prepared to invest time and money into the SEO/SEM project because you want to maximise the return on the investment you have already made in your website.

Then I am prepared to offer search engine optimisation and marketing consulting and training assistance to help you maximise your website’s effectiveness.

Alternatively, you can explore the DIY (Do It Yourself) options provided by Website Marketing Courses offered by the Search Engine College.

Client Profile

It is hard to generalise, but clients who ask for my assistance tend to:

• Be managing growing businesses with a potential to use their website more.
  
  
• Know that their website is not performing as it should.
  
  
• Have heard or read about search engine optimisation, etc., but need help understanding the full ramifications of it and how to use it effectively.
  
  
• Understand their business well.
  
  
• Have a 'hands on' active involvement but are prepared to obtain and pay for professional help when needed, particularly when that help will provide quick solutions and save a lot of time and effort.
  
  
• Like to deal with consultants who can cut through the jargon and explain complex concepts in terms that people can understand.
  
  
• Like to work with consultants that can show them how they did what they are 'teaching' about.
  
  

Search Engine Optimisation Offer Benefits and Reasons

Business Optimisation and Search Engine Ranking Success

My business is human resources consulting. Increasingly, it is about helping organisations and individuals to perform. Broadly speaking, it is about business optimisation.

Without paying any inclusion and submission fees, I have achieved high rankings on most of the key search engines (including Google) on the key word terms relevant to my site and business. High rankings are essential, as most people do not read past the first search engine results page (SERP). Most web users use search engines to locate specific information, products and services.

I have developed my search engine optimisation skills in parallel to my web page development skills. As a small business operator, I realised the importance of a successful website in my overall business strategy many years ago. Consequently, my website is now larger and generates more traffic than equivalent consultant websites in my fields of expertise. For example, try human resources consultant in Google.com (the whole internet, not just Australia), see: Google.com SERP. On the 10 February 2007, my site was listed in the top 20 of over 140 million search engine results. In Australia, my target market, I am listed in the top three, see: Google.com.au SERP.

I will personally show you how I achieved these results and how I maintain them. These are strategies you can apply to your business. My listing is above many of the major human resource consultancy firms in the world and/or Australia. You may not achieve these levels as it depends on how well your competitors understand these concepts. But at least you will be up there with them.

More than SEO/SEM alone

However, the consultancy I offer you (if you are eligible - see above) does not only cover search engine optimisation. I have a wide range of skills that enable me to provide an overview. The consultancy provided could include:

search engine optimisation;

search engine marketing;

web design review;

training and development;

business and strategy consulting; and,

management coaching and development.

It is the range and combination of my skills that I believe make this an attractive and unique offer.

Website optimisation involves understanding what the market is, what customers want, and structuring the information to maximise its effect. Knowing the "big picture" is essential.

I offer training and guidance in search engine optimisation and marketing. The training will enable you to take control of your own web site, so that you can update and grow the site to match the growth in your organisation. By doing the search engine optimisation yourself, you will save ongoing search engine optimisation consultant's fees and charges. Visitor numbers to your web site should increase, providing increased opportunities to generate business and revenue.

If you wish to read more about this offer, select: Finalising the Search Engine Optimisation/Marketing Offer.

For further information about Derek's approach, see: Derek Stockley's Consulting Approach.

For more information about Derek Stockley's consulting services, select: Consulting Services - Derek Stockley.

For more SEO training information, see SEO Training explained.

This page was last reviewed on 10 February 2007.