Weekend Reading: Barry Feldman’s “The Road to Recognition.”

Jay Baer (Convince & Convert) explains in the book’s preface that there are passionate believers in personal branding, just like kale lovers. Then there are all the rest.

Erica Nic (YFS Magazine) warns that personal branding is a low priority.

The book discusses why personal branding is essential in today’s digital age. It also outlines 26 critical aspects of building a personal brand. There are chapters for each letter of the alphabet. Each idea’s benefit is explained in plain English and followed by actionable advice.

Wait! There’s more! Twenty-six experts were gathered by the authors to provide insights for each chapter. Kim Garst(Boom Social), Brian Clark, and Joe Pulizzi – Entrepreneurs – reflect on the importance of each personal branding principle.

Stats from the SBA show that 78% of startups survive their first five years, while 95% fail to succeed after five. You could do many things to show that your startup will be. No matter what industry you’re trying to break into, new ways exist to connect with audiences and bring value to them.

Startups are the best example of what the old saying “prior preparation prevents poor performance” means. You’ve likely been prepping for months, if not years. It is essential to build hype before your brand launches on the market. This will ensure that you have a strong start.

They remained true to their plan and invited over 4,000,000 people to try their product for two years. Via was the 5 th most popular instant coffee in America.

Once you have a website and produce content, you should get as many people as possible to sign up for your promotions and newsletters. You can give away a little incentive for signing up for your email list.

You might need help to afford Starbucks’ advertising budget, so giveaways on social media and other popular platforms would be a better option.

This will help you build trust with potential customers and keep costs low. Be sure to give a valid value for any prize you offer. You could offer a free trial, discount code, or access to your research. Or tickets to an industry event. Ensure it appeals to all your target audience and can drive traffic to your website or app.

You only want to give small details leading up to the launch. It is essential to give out enough details and hints without destroying anticipation.