Weekend Reading: “They Ask You to Answer” by Marcus Sheridan

The¬†106th episode of The Marketing Book podcast¬†was recorded by Marcus Sheridan, author of “They ask you answer: A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.”

Marcus Sheridan’s pool business struggled in 2008 after the housing crash. Today, it is one of the largest pool companies in the U.S.

He answered every question that he received from customers and provided information that was both helpful and transparent. His customers’ fears were reduced, and their trust was increased by answering their questions. This was before he had ever spoken to his potential customers.

People search engines for answers when they have questions. The right content strategy can get you to the top search results and be seen by potential customers daily.

Marcus advises companies to stop using marketing-speak and “selling” – Marcus suggests that they start answering questions and being considered an authority, not just another advertisement, by using quality content. The ingredients are already in the house.

This book will show you how to create an effective content strategy using the same proven principles that have revolutionized marketing across all industries.

Anyone with a background in database marketing will know that we believe in one-to-one marketing. This has been true since Rogers introduced it to the world.

Authenticity and a deep concern for their community.

Mass marketing is about one too many. This strategy is to reach the right people and make them buy.

We have gone beyond demographics to infer intent from search behavior.

Google claimed they had discovered human intent by monopolizing the term ZMOT. Google defines ZMOT as

I have come to understand the importance of social data. As a banker, I was exposed to the dynamics and social networks within communities.

You Might Also Like

Leave a Reply