From Idea to Sales Alignment to Promotion: Creating Interactive Content
Sometimes content marketers, content team members, and marketing teams are placed before an empty chalkboard and given a piece of chalk. Then they…
Category: Business
Expert CSR Predictions 2017
How we look at products and services has changed as millennials take over the workforce and consumer markets. Consumers today are more cautious,…
What is thought Leadership?
But What is thought Leadership? How do you combine the experience and talent of your team with the humility and authenticity that today’s…
Weekend Reading: “They Ask You to Answer” by Marcus Sheridan
The 106th episode of The Marketing Book podcast was recorded by Marcus Sheridan, author of “They ask you answer: A revolutionary approach to inbound sales,…
Engage at scale: Leveraging individualized customer micro-moments
Today, we live in an experience economy. Advertisers, content creators, media platforms, and influencers understand that we live in an experience economy. We…
You can find new customers but keep the old ones – one is silver, and the other is gold.
When browsing the latest marketing trends, it can feel like you are at a carnival. There are many half-baked ideas and digital obsessions…
The Small Business Marketer’s Guide to Big Data
Many articles claim that big data is the best way to plan marketing strategies. These articles have an important point. Big data can provide…
Weekend Reading: “KNOWN” by Mark Schaefer
For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer. Mark Schaefer is the author of “KNOWN”: The handbook to building…
Scrum for Marketing: A Deep Introduction
Traditional management methods break down when people are involved in complex creative endeavors, such as trying to build a better light switch or…
If your content isn’t customer-focused, it’s not making an impact
Dear marketing professional: Meet your new boss. Your customer. Top marketers today use content marketing to engage with consumers rather than persuade them.…