Engage at scale: Leveraging individualized customer micro-moments
Today, we live in an experience economy. Advertisers, content creators, media platforms, and influencers understand that we live in an experience economy. We…
You can find new customers but keep the old ones – one is silver, and the other is gold.
When browsing the latest marketing trends, it can feel like you are at a carnival. There are many half-baked ideas and digital obsessions…
The Small Business Marketer’s Guide to Big Data
Many articles claim that big data is the best way to plan marketing strategies. These articles have an important point. Big data can provide…
Weekend Reading: “KNOWN” by Mark Schaefer
For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer. Mark Schaefer is the author of “KNOWN”: The handbook to building…
Scrum for Marketing: A Deep Introduction
Traditional management methods break down when people are involved in complex creative endeavors, such as trying to build a better light switch or…
If your content isn’t customer-focused, it’s not making an impact
Dear marketing professional: Meet your new boss. Your customer. Top marketers today use content marketing to engage with consumers rather than persuade them.…
Email marketing was making a comeback in 2017
Marketers are under a lot of pressure to recognize the newest trends. Although I support innovation and pursuing new ideas, I must correct the…
How to Create Long-Term Brand Promoters
Despite all the advancements and changes in marketing, word of mouth is still the best tactic. Regarding products, people trust recommendations from their…
Content personalization instead of promotion
Value is changing from the product-oriented approach to the personalized customer approach. Today’s people prefer searching, curating, and interacting with content rather than…
Weekend Reading: “Predictable Prospecting” by Marylou Tyler
Marylou Tyler, coauthor of “Predictable prospecting: How To Radically Increase Your B2B Business Sales Pipeline,” was interviewed for the 114th episode of The Marketing…